Why It Is Important to Do Email Analytics

Read this article to better understand the role of analytics in email marketing. What Role Does Analytics Have in Email Marketing? In a world inundated with daily emails, mastering email marketing is quite a challenge. But imagine tailoring messages to fit each subscriber’s preferences, boosting the odds of engagement. This is where analytics comes into

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AMP Reports created with Google Analytics

Are you using AMP but now you want to create AMP reports in Google Analytics? Then this guide is for you! Accelerated Mobile Pages (AMP) seems to be all the rage at the moment. This is because with the advancement of technology with smart phones and tablets, more people are using the internet on smaller

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