Google Analytics for Unifying App and Website Measurement

How often do you browse the brand’s website for researching a product before making the purchase? Well, the number might vary from every individual but the ultimate purpose remains the same. 

Nowadays, people are expecting to interact with businesses before experiencing their products or services. This type of cross-platform path gets businesses a new insight to predict what the customer needs and how they can improve the user experience which can be challenging though.

Organizations are using various products in order to measure their web and app user engagement. One of the generally utilized tools for estimating application engagement is Google Analytics for Firebase and for site engagement is Google Analytics.  For a creative innovation, Google has taken a massive step for unifying the data which is coming from the app and web. The official group of Google Analytics has proposed another sort of GA properties called ‘Application + Web’ for opening public beta.

In this article, we will be looking at the flexibility of this event-based property and benefits you can drain from a unified app and web reporting.

App and Web GA Property

It is a new GA property that allows organizations to combine all of the app and web data for combined reporting and analysis. The resultant report makes use of a single set of consistent metrics and dimensions that make it possible for seeing a merged reporting across the web and app. 

Likewise, the new property uses an event-based model so as to gather the data collaborations of the clients.  By making use of this new property, organizations can easily figure out the marketing channel that is responsible for acquiring new users from variant platforms. It also states the total number of unique users who use your platform and portrays the number of conversions occurring on your applications and websites on a weekly basis. Along with this, you can get in-depth insights about how effective your marketing campaigns are running across different platforms.

Measuring Event Flexibility

In order to understand how people engage with your website and applications indicates how you need to measure a wide range of user interactions such as page views, clicks, visitors and much more. 

The new property makes it simpler to quantify those activities on the majority of your destinations in a steady manner since it uses an increasingly adaptable and event-based model for breaking down all the interesting communications with the clients who have your substance which enables you to gauge any custom occasion that you set up. Such an event-based model causes you to computerize the unremarkable work of labeling a portion of the occasion on your site without requiring any additional coding abilities. Additional to viewing the pages, the advanced measurement allows you to measure all the common web events such as download, video views, scrolls and much more with a flip of a toggle from the admin settings for your property.

Analysis based on the Hybrid platform

There are different ways in which the users interact with your brand and it differs from application to website. To battle this, you need adaptable tools for sending your information and find further bits of knowledge that are helpful for your business. The new Analysis module empowers the assessment of the information in a few different ways which are not restricted to pre-characterized reports. 

Let us have a look at a few techniques that are incorporated during the analysis phase.

  • Exploration: Conducting an ad-hoc analysis by drag and drop of variables like segments, dimensions, and metrics to measure your business onto a canvas of forecasting instant visualizations of your data.
  • Funnels: The technique helps you to figure out crucial steps for increasing your conversion and understand how the users navigate among them i.e. where they begin and where they drop off. The analysis is based on both the open and closed funnel options. You can without much of a stretch to see how the clients draw in with a grouping of the key occasions on your application and site.
  • Path analysis: With the help of this technique, you can understand the user actions taken between a funnel to get a deep explanation of why the users do or do not convert. From the start, when you have started to surface bits of knowledge from your examination, you can convey the outcomes for making conversions and use those spectators for conveying increasingly applicable showcasing interactions to your guests.

Benefits of App + Web GA property

There are various benefits to the new property which are as stated below to help you make the right choice and deliver great user experience.

Ø  User-Centric approach

The property measures customer journeys across various platforms and devices to attain the most complete view.

  • Easy to Navigate

By making use of the new and simplified navigation menu in order to explore the data and reports, ask questions for surfacing insights by using the new search experience.

  • Smart Report and Analysis

Get the most automated with the machine learning functionality or drool deeper with the enhanced analysis techniques to help you filter and compare the metrics across the events, user properties and conversions.

  • Simple Setup with no change in Code

The new property can be used to measure user engagement with more flexibility using an intuitive event-based collection model across both app and web where you do not need to make prior changes to the code.

Also, to have the best user experience for your customers, you should try to consider hiring a UI/UX Agency. They will help you create a positive user experience for your company’s mobile app/website. They will design it in such a way that it has intuitive functionality, easy-to-use and effective content presentation that your users will love.

Summing Up

The essential or first form of this new web and application experience incorporates the new occasion model with the examination capacities which is caused accessible to all to the Analytics and Analytics 360 records in beta for the future weeks. In the event that you are utilizing Google Tag Manager or the worldwide Web Page tag for Google Analytics then there is no requirement for re-labeling your site. You just need to Firebase SDK to get it actualized in your application. In the event that your business has both the application and a site, at that point we recommend you look forward and use the upcoming beta for getting a total perspective on how your clients draw in with them. Till then – Keep Learning!

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Avatar for Kibo Hutchinson

Kibo Hutchinson

Kibo Hutchinson working as a Technology Analyst at Tatvasoft UK. She has a keen interest in learning the latest practices of development so she is spending her most of the time on the Internet navigating the unique topics and technology trends. You can read more of her blogs here.

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