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SAP Hybris is one of the first B2C e-commerce suite providers since its inception recognized for ensuring a consistent and intuitive shopping experience. No wonder, ‘The Forrester Wave: B2C Commerce Suites, Q1 2017’ Report enlists it as one of the 13 leading B2C commerce suite providers. To quote the report, “SAP Hybris continues to be a favorite because of its stability, large global implementation partner network, and vertical industry solution focus.” Additionally, it is also known for being a capable e-commerce platform that is well suited for organizations across verticals. In the competitive marketplace, e-commerce companies, like all other businesses, are looking for a reliable platform that ensures enhanced accuracy.
Another feather on its cap is Gartner naming it as the leader in digital commerce for delivering seamless customer experience. Green Wing Technology is delighting customers consistently and garnering their loyalty are some of the foremost expectations from retail software platforms.
Microsoft Dynamics AX is another retail platform that offers multi-channel versatility and greater reliability through Big Data analytics. Both of these cloud software can be integrated with the existing systems being used by businesses, helping them in adopting and adapting to changing market conditions.
These retail software platforms have made their mark in the last few decades and are one of the most essential business hacks for retail businesses to drive scalability.
Let’s discuss what makes retail software make it to the news consistently:
- Improve accuracy of data analytics results
Retail software aids in quick, real-time data collection. This data improves the accuracy of valuable insights, boosting business decision-making. Advanced reporting features closely study customer behavior, what they are interested in, what they are purchasing and their preferred channels of purchase. This not only improves internal business intelligence but become actively involved in solving business problems. What’s more, pre-empting problems have also become a reality.
Instant access to stock levels due to streamlined integration of digital and in-store POS and bar-coding features helps store staff to keep a close tab on the inventory and replenish it accordingly.
- Contribute to customer satisfaction
Customer experience features topmost in the minds of retailers. Automated tracking of inventory real-time enables them to display the accurate stock level display that helps them to ensure the confidence of the buyers and drive more purchases.
Advanced customer care features are an integral part of inventory management systems, helping retailers to create personalized marketing campaigns. Easy usability of the features of your POS systems and stock management system, along with the web-connected interface, further explains how these software aids retailers to contribute to customer satisfaction. The ease of use enhances productivity of the store staff, helping them to deliver quick in-store results.
- Enhance omni-channel experiences
At a time when the importance of seamless customer experience cannot be sufficiently stressed upon, omni-channel marketing emerges as one of the top retail trends. Upgrading to smart retail software that keeps an eye on e-commerce and POS systems serves as an effective channel to understand customers better and deliver accordingly. The ever-changing customer needs, demands and purchasing behavior compel retailers to appeal to their existing audience and also reach out to a wider target audience. In the competitive market, a unified approach for effective inventory management has no substitute because of their reliability.
- Count on the cloud
Cloud technology has been making headlines for a few years now and understandably so! A combination of reliability and flexibility of retail software on the cloud is the way forward for businesses to ensure seamless customer experience. Its ability to drive automated updating and necessary customizations also make it score among retailers.
- Ensure higher cash flow
Inventory management system has proved to be as important as the point of sale software. It helps retailers to regular their inventory flow through the unified system. The current stock at various locations helps them to keep themselves updated regarding the remaining stock and take decisions on the replenishment of stock across locations. It helps them to gauge the demand for their products in advance and reduce the stock for slow-moving products. While predicting stock demand was impossible several decades before, it was an expensive proposition when equipments and software packages came into being. To top it, maintaining the equipments cost further. A centralized inventory management software not only is a convenient solution but also cost-effective.
Integrate a reliable software for your retail business, if you haven’t already, to deliver a seamless customer experience.
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