marketing strategy

To skyrocket your startup to success, securing leads and chasing them up to the best of your ability should simply be a part of the day job.

It is not the easiest part about running a business, but it is nonetheless essential. The best marketing teams use a myriad of advanced tools, techniques, and personal talents to get the job done, so it is worth thinking about whether or not your company is doing enough to maximize effectiveness.

If you happen to be on the lookout for a helping hand, here are some tips you might find incredibly useful.

Utilize Cloud Solutions

Your sales team could massively benefit from an optimized IT infrastructure, as it can provide them with the perfect foundation on which to collaborate and generally streamline their processes. Migrating parts of your operation to the cloud could be the best way to do this.

For example, you might want to check out Kall8 Cloud Based Phones, a wonderful, highly customizable alternative to working with landlines.

By utilizing features like custom call forwarding, you can increase your chances of never missing a lead in the first place. Plus, it might save you money in the long run, which is always good news for a startup company.

Add a Personal Touch

Approaching your leads with a one size fits all attitude is usually a surefire way to lose out on potential sales.

Adding a personal touch to your communication efforts can differentiate your brand from the mountain of spam emails that traverse the cyber highway on a regular basis.

There are some important points to consider in this area, such as:

  • The Aesthetics of Your Follow Up Email – Making sure that your communication efforts look as professional, authentic, and aesthetically pleasing as possible is vital in convincing anyone of anything.
  • Tone of Voice – This can be difficult to get right, but your tone of voice could be the difference between annoying the customer and making a big sale, so choose wisely.
  • Include Your Lead’s Name – Writing a generic greeting can come across as lazy and impersonal. Addressing them directly and providing them with a call to action can help you keep them engaged and interested.
  • Make it Official – If you have any certifications or watermarks, it is worth including them in your email signature, as this can make your correspondence come across as personal and official.

Act Fast

Leads can disappear in a pinch if you do not follow them up as soon as you can. Striving to always act fast should be one of your top priorities.

Unfortunately, this is not always easy to do, but there are ways around this, such as implementing chatbots onto your website or setting up an automatic response on your email service provider.

This can, at the very least, buy you some time until you can personally take control again.

Make Yourself Available

From the ‘contact us’ page of your website to making yourself an easily discoverable social media presence, the more ways that leads have to contact you, the less chasing you will need to do in general.

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Avatar for Annabel Johnson

Annabel Johnson

Part time gamer, reviewer and blogger. Full time geek and tech expert!

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