By Andrew Armstrong 
If you run a Google Blogger site and want to add meta tags and a meta description, you can do this directly by editing your template’s HTML and adding a couple of simple lines of code.
Editing the template
Log in to your Blogger control panel and click Template on the left-hand side, then choose Edit HTML on your current template. This opens the raw HTML of your template — it can look intimidating if you’re not technical, but you only need to touch a couple of lines.
Meta tag and description information needs to go inside the <head> section of the HTML. Click into the HTML code box and press Ctrl+H to bring up a search box in the top-right corner, then search for <head> and press Enter to jump to the right spot.
Add the following between the opening <head> tag and the rest of the code:
Description
<meta content='DESCRIPTION OF YOUR WEBSITE GOES HERE' name='description'/>Tags and Keywords
<meta content='your, keywords, separated, by, commas' name='keywords'/>Once you’ve made your changes, click Save Template and you’re done — search engines will pick up your tags, keywords and description on their next crawl.
A couple of tips
Keep your meta description to roughly 150–160 characters — search engines will typically truncate anything longer when showing it in results. Keyword meta tags themselves carry very little SEO weight with modern search engines (Google in particular has ignored the keywords tag for a long time), so don’t spend too much effort on that one; the description tag is the one worth getting right, since it’s what usually shows under your listing in search results.
If you’d rather avoid editing the template HTML directly, newer versions of Blogger also expose a “Meta tags” option under Settings > Search preferences, which lets you set a site description without touching the code — worth checking before you go the manual route above.
Feedback
If you have any questions on this, please leave a comment.
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