Tag: Marketing

A business strategy, alone, won’t be able to execute itself. Whether you’re a newbie or an expert in the commerce world, you need to understand the importance of using physical and digital tools. Using these gadgets means making higher investments. However, it also means higher chances of success for your business. Since we live in a modern world, it’s a …

In light of the recent quarantine restrictions brought about by the pandemic, aggressive marketing strategies were at play as the world transitioned from brick and mortar shop operations to online. In any form of business, whether large companies, start-ups, or medium scale, it is essential to come up with robust eCommerce marketing strategies to make the brand visible and relevant. …

Content is king. It is a popular expression that digital marketers love to use to justify the use of blogs, social media and other strategies. And it’s true, content is king. And it has been for much longer than the marketing world because human beings love a story and, at its core, content is all about the art of storytelling. …

Did you know people began using modern marketing in the 1950s? Over the last few years, the field of marketing has grown exponentially thanks to the need to fine-tune how a business sells products and services to consumers.  The field has grown so much that companies now form joint partnerships (co-branding) to promote products and services. However, co-branding doesn’t have …

Growing a small business takes hard work, devotion, and enthusiasm to think outside the box. However, there comes a point when you have to search outside of yourself for a way out of the usual problems that slow the growth of your business. Luckily, new technology is continuously being developed to fit the requirements of business proprietors, and you can …

Long before the pandemic, technological factors were already influencing marketing and molding it towards a more effective future. However, after the pandemic broke out and people started to spend more time than ever before on their smartphones, tablets, and laptops/desktops, both the need and influence of technological trends on digital marketing were profound. Even though restrictions have been lifted to …

Meta: Are you considering abandoning manual processes and transitioning into a digital workplace? Continue reading to find out everything you need to know beforehand. If you are unfamiliar with the wide-reaching benefits of making the switch to a digital workplace, there are a number of factors you must familiarise yourself with beforehand. By planning ahead, you can ensure you are …

Digital marketing is an industry on the up. Recent estimates suggest the sector has expanded exponentially in the last decade. Still, starting your own marketing agency is no walk in the park. You need to know what you’re doing if you’re going to get the best out of your business. With that in mind, here are some of the most …

Affiliate marketing has become a popular way for companies to sell their products by letting other people do the marketing and pay them a commission for every customer who buys. The advantage of this method is that the business gets to sell many products by broadening its marketing reach, and the affiliates make money from every product sold through their …