Innovative Technology in the Online Casino Industry

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Estimated reading time: 3 minutes

The online casino industry has continually and efficiently harnessed the latest technologies for market growth. From 3D graphics and streaming to AI and blockchain, there is virtually no trend top providers have been unable to implement. In light of this, here is a review of the innovative technologies currently driving growth in the online casino industry. 

AI and Machine Learning

AI has had by far the most monumental impact on the online casino industry. The technology, which uses algorithms to perform human tasks faster and more accurately, has been implemented across different sectors. AI in the online casino industries powers customer service, security, and service customization. Through AI, providers like betway can monitor your preferences and tailor your user account to deliver games you prefer to play. AI has also more recently been used, alongside machine learning, to make non-player characters (NPCs) smarter and casino games more realistic.

Game Engines

Game engines could be listed under AI since they use AI to operate but their reach is so specific and notable they need a separate mention. Essentially, game engines turn human prompts and new or previously available data to create games. They can produce narratives, music, 3D renderings, clothing, weapons, and other gaming elements. The casino industry is using this technology to ease and hasten the game development process. By using AI to produce and test some game elements, the industry is able to pump out sophisticated casino games faster and for less. 

Big Data

Big Data offers an innovative way for companies to gather, collect, analyze, and use the insurmountable amount of data gamers create every day. With big data, every selection and keystroke you make on your favorite casino site can be used to create a user profile. This profile can then help your provider better understand and meet your gaming needs. Big data has implications across multiple industries but has been far more instrumental in helping game developers produce content users want.

VR and Streaming Technology

VR is still some ways off from becoming mainstream but it has made its mark on the industry. Multiple titles today are VR-powered, allowing gamers to enter their favorite gaming worlds through the use of VR headsets. This technology has been combined with streaming services to launch an entirely new gaming category – live casinos. Through video streaming, some AI, and VR, gamers can now interact with real-life dealers based in casinos and players from across the world in real time.

Cloud Gaming

The idea behind cloud gaming is to increase gaming access by solving space and console affordability problems. Cloud gaming technology stores gaming software in the cloud where any player can access it. When they do, they play the game through an interface and do not have to download or save it onto their devices. This saves on a lot of space, and allows gamers with smaller devices to enjoy big games. It also eliminates the need to buy and continually update a console. In the casino industry, web-based providers use cloud gaming to deliver countless games to players without using up storage.

Wrapping Up

This is only a sample of the technologies the online casino industry is using to make gaming more realistic, immersive, enjoyable, and safer. This year and moving into the next, we are likely to see providers and game developers make more use of AI, further implement VR, and move into the Metaverse, among other developments.

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About Annabel Johnson

Part time gamer, reviewer and blogger. Full time geek and tech expert!

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