An illustrative graphic showing a laptop, books, a potted plant, and stationery, indicating tools for SEO keyword research through Google Ads and checking search volume.

Introduction

Keyword research is the process of identifying the keywords that people are using to search for information online. It is an essential part of any SEO strategy, as it helps you to create content that is relevant to your target audience and that will rank well in search engine results pages (SERPs).

There are a number of different tools that you can use to conduct keyword research, including Google Keyword Planner, Google Search Console, and a variety of third-party keyword research tools.

In this blog post, we will discuss the importance of keyword research for SEO, and we will provide a step-by-step guide on how to use Google Keyword Planner and Google Search Console to conduct keyword research. We will also discuss some of the best third-party keyword research tools that you can use.

Why is keyword research important for SEO?

Keyword research is important for SEO because it helps you to:

  • Identify the keywords that your target audience is searching for
  • Create content that is relevant to those keywords
  • Rank well in SERPs

When you create content that is relevant to the keywords that your target audience is searching for, you are more likely to attract visitors to your website. And when your website ranks well in SERPs, you are more likely to get those visitors to convert into customers or clients. That’s why SEO and digital marketing services are so important for online success.

Identifying Keyword Topics

Keyword research plays a crucial role in any successful SEO strategy. It involves identifying the search terms and phrases that your target audience uses when looking for products, services, or information related to your business. By optimizing your website content around these keywords, you can improve your visibility in search engine results pages (SERPs) and attract more organic traffic. In this article, we will explore the importance of keyword research and discuss various tools that can assist you in this process, including Google Ads Keyword Plan, Google Search Console, keyword tools, keyword planner, and search suggestions.

One of the most powerful tools for conducting keyword research is the Google Ads Keyword Plan. This tool allows you to research keywords, explore their search volume, and discover new keyword ideas. By using Google Ads Keyword Plan, you can uncover the key terms that are most relevant to your industry and understand the search volume associated with each keyword. This data is valuable as it helps you prioritize your content creation efforts and focus on the keywords that have high search volumes and low competition.

Keyword Research Tutorial

How to use Google Keyword Planner to conduct keyword research

Google Keyword Planner is a free tool that is offered by Google Ads. It can be used to identify the keywords that your target audience is searching for, as well as to estimate the search volume and competition for those keywords.

To use Google Keyword Planner to conduct keyword research, follow these steps:

  1. Go to the Google Keyword Planner website: https://ads.google.com/home/tools/keyword-planner/
  2. Sign in to your Google Ads account.
  3. Click on the “Tools” tab.
  4. Click on “Keyword Planner.”
  5. In the “Keyword Planner” window, enter the keywords that you want to research.
  6. Click on the “Get Ideas” button.

Google Keyword Planner will then display a list of related keywords, along with their search volume and competition. You can use this information to identify the keywords that are most relevant to your target audience and that have the potential to generate a lot of traffic to your website.

Another tool that is worth mentioning is Google Search Console. It provides valuable insights into the keywords for which your website is currently ranking in the SERPs. By analyzing the keyword performance data provided by Google Search Console, you can identify low-performing keywords and optimize your content to improve their rankings. This tool also provides information about the click-through rates (CTR) and the number of impressions your website receives for specific keywords, enabling you to make data-driven decisions when it comes to optimizing your website.

How to use Google Search Console to conduct keyword research

Google Search Console is a free tool that is offered by Google. It can be used to track the performance of your website in SERPs. You can also use Google Search Console to identify the keywords that your website is ranking for.

To use Google Search Console to conduct keyword research, follow these steps:

  1. Go to the Google Search Console website: https://search.google.com/search-console/about
  2. Sign in to your Google Search Console account.
  3. Click on the “Performance” tab.
  4. Click on the “Queries” report.

The “Queries” report will display a list of the keywords that your website is ranking for. You can use this information to identify the keywords that are driving the most traffic to your website.

When it comes to conducting keyword research, there are several other keyword tools and planners available. These tools help you discover new keyword ideas, analyze search volumes, and evaluate the competition for specific keywords. By using these tools, you can gain valuable insights into the keyword landscape and identify high-potential keywords to target in your content creation efforts. Some of the popular keyword tools include SEMrush, Moz Keyword Explorer, Ahrefs Keywords Explorer, and many more.

Best third-party keyword research tools

There are a number of third-party keyword research tools that you can use, in addition to Google Keyword Planner and Google Search Console. Some of the best third-party keyword research tools include:

  • Semrush: Semrush is a comprehensive SEO tool that offers a variety of features, including keyword research. Semrush allows you to track the search volume, competition, and difficulty of keywords. It also allows you to see how your website is ranking for specific keywords.
  • Ahrefs: Ahrefs is another popular SEO tool that offers keyword research features. Ahrefs allows you to see the search volume, competition, and difficulty of keywords. It also allows you to see the backlink profile of websites that rank for specific keywords.
  • Moz: Moz is a well-respected SEO tool that offers keyword research features. Moz allows you to see the search volume, competition, and difficulty of keywords. It also allows you to see the domain authority of websites that rank for specific keywords.
  • KWFinder: KWFinder is a relatively new keyword research tool that offers a free plan. KWFinder allows you to see the search volume, competition, and difficulty of keywords. It also allows you to see the related keywords for specific keywords.
  • Long Tail Pro: Long Tail Pro is a keyword research tool that specializes in long-tail keywords. Long-tail keywords are keywords that are more specific than short-tail keywords. They tend to have less competition and a lower search volume, but they can be more effective in terms of driving targeted traffic to your website.
  • Answer the Public: Answer the Public is a tool that generates questions that people are asking about a particular topic. This can be a great way to find long-tail keywords that are relevant to your target audience.
  • Google Trends: Google Trends can be used to see how the popularity of a keyword has changed over time. This can be helpful in identifying keywords that are trending and that may be worth targeting.

Additionally, search suggestions offered by search engines like Google can also be a valuable resource for keyword research. These auto-suggestions are based on the most common search queries made by users and can provide ideas for relevant keywords that you might not have thought of initially. By incorporating these suggested keywords into your content strategy, you can tap into the search intent of your target audience and drive more organic traffic to your website.

FAQs

What is the difference between Google Keyword Planner and Google Search Console?

Google Keyword Planner and Google Search Console are both tools that can be used to conduct keyword research. However, they have different strengths and weaknesses.

Google Keyword Planner is better for estimating the search volume and competition for keywords. It can also be used to create keyword plans for your website. However, Google Keyword Planner does not show you how your website is ranking for specific keywords.

Google Search Console is better for identifying the keywords that your website is ranking for. It can also show you the search terms that people are using to find your website. However, Google Search Console does not estimate the search volume or competition for keywords.

Which keyword research tool is the best?

The best keyword research tool for you will depend on your specific needs. If you are looking for a tool to estimate the search volume and competition for keywords, then Google Keyword Planner is a good option.

If you are looking for a tool to identify the keywords that your website is ranking for, then Google Search Console is a good option.

If you are looking for a more comprehensive keyword research tool, then you may want to consider a third-party tool like Semrush, Ahrefs, Moz, KWFinder, or Long Tail Pro. These tools offer a variety of features that can help you to find the right keywords for your website.

How often should I conduct keyword research?

You should conduct keyword research on a regular basis, especially if you are actively updating your website with new content. The search landscape is constantly changing, so it is important to make sure that your keywords are still relevant and that you are targeting the right keywords.

How can I use keyword research to improve my SEO?

Keyword research can be used to improve your SEO in a number of ways. By identifying the right keywords for your website, you can create content that is relevant and will rank well in SERPs. You can also use keyword research to optimize your website for specific keywords.

Conclusion

In addition, keyword research can be used to create targeted marketing campaigns. By understanding the keywords that your target audience is using, you can create ads and social media posts that are more likely to be seen and clicked on.

I hope this blog article has been helpful. If you have any questions, please feel free to leave a comment below.

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Andrew Armstrong

Founder of TechyGeeksHome and Head Editor for over 15 years! IT expert in multiple areas for over 26 years. Sharing experience and knowledge whenever possible! Making IT Happen.

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