Comprehensive SEO Audit Prompt

Perform a complete, professional SEO audit of the live website at: [INSERT URL]

Your goal is to identify all major SEO strengths, weaknesses, missed opportunities, and technical issues affecting rankings, visibility, traffic, user experience, and conversions.

Analyze the website across the following categories:

1. Technical SEO

Review all technical SEO factors including:

Crawlability & indexability
robots.txt
XML sitemap(s)
Canonical tags
Redirects (301/302 issues)
Broken links & crawl errors
HTTPS/security issues
URL structure
Duplicate content
Pagination
JavaScript rendering issues
Mobile usability
Site architecture & internal linking
Core Web Vitals
Page speed & performance
Structured data / schema markup
International SEO (hreflang if applicable)

Identify:

Critical errors
Warnings
Optimization opportunities
Likely causes of ranking/indexing problems
2. On-Page SEO

Audit all major pages for:

Title tags
Meta descriptions
Header hierarchy (H1–H6)
Keyword targeting
Search intent alignment
Content quality & topical depth
Content duplication/cannibalization
Semantic SEO coverage
Internal linking optimization
Image SEO (alt text, filenames, compression)
Anchor text usage
E-E-A-T signals
Readability & UX
Conversion-focused SEO elements

Evaluate whether pages are properly optimized for target keywords and user intent.

3. Content & Topical Authority

Analyze:

Content gaps
Thin content
Keyword opportunities
Topical clusters
Semantic relevance
Competing pages
Blog/content strategy
Authority-building opportunities
FAQ opportunities
Featured snippet potential
AI-search / SGE readiness

Suggest:

New content ideas
High-impact pages to create
Content consolidation opportunities
Quick-win optimizations
4. Off-Page SEO & Backlink Profile

Evaluate:

Domain authority/trust
Backlink quality
Toxic/spam backlinks
Referring domains
Anchor profile
Link diversity
Competitor backlink gaps
Brand mentions
Local citations (if relevant)

Provide:

Link-building opportunities
Digital PR recommendations
Authority growth strategies
5. Competitor SEO Analysis

Compare the site against key competitors for:

Keyword rankings
Content depth
Backlink strength
Technical SEO
Site structure
SERP visibility
Featured snippets
Domain authority

Identify:

Competitive gaps
Areas where competitors outperform
Fastest opportunities to gain rankings
6. Local SEO (If Applicable)

Audit:

Google Business Profile optimization
NAP consistency
Local citations
Local landing pages
Reviews & reputation signals
Local schema markup
Map Pack visibility
7. UX & SEO Alignment

Assess:

Navigation clarity
Engagement signals
Bounce-risk factors
Accessibility
Mobile experience
Conversion friction
Layout/content hierarchy

Explain how UX issues may affect SEO performance.

8. Keyword & Ranking Opportunities

Identify:

Low-hanging fruit keywords
High-intent keywords
Quick-win ranking improvements
Pages ranking on page 2–3
Keyword cannibalization
Untapped semantic terms

Include prioritization by:

Traffic potential
Difficulty
Business impact
Ease of implementation
Deliverables

Provide:

Executive Summary
Technical SEO Findings
On-Page SEO Findings
Content & Authority Findings
Backlink Analysis
Competitor Gap Analysis
Priority Fixes (Critical / Medium / Low)
Quick Wins
Long-Term SEO Strategy
Action Plan with prioritized recommendations

For every issue include:

Problem
Why it matters
SEO impact
Recommended fix
Priority level

Where possible:

Reference SEO best practices
Explain ranking implications
Estimate impact level
Suggest tools/methods for fixing issues

Be highly detailed, practical, and actionable — like an expert SEO consultant delivering a professional audit report.